design is a process of discovery and disruption.
Whether its global brands or local institutions— I design for people, not just products
I’ve worked with Fortune500 brands, shaping consumer behavior at a national scale. Now, I’m building on those same strategies to disrupt systems and design for a future that values people and the planet.
DESIGN EXPERIENCE— CLICK LINKS TO VIEW SELECT PROJECTS
NYU School of Law:
Center on Race, Inequality, and the Law
Visual Design User Experience Design Research Branding
Led end-to-end branding and graphic design including logo and visual identity and application of the brand across the digital platform and newsletter. Conducted user research to inform branding, content strategy, and overall design approach. Designed custom content, modules, and user on-boarding journeys to ensure a cohesive user experience. Prepared the platform for beta testing and feedback implementation.
NY, NY
2024
PepsiCo: e-Grocery + Innovation
Content Design Visual Design Design Management Digital Marketing
Orchestrated digital experiences and eCommerce presence for industry-leading brands like Gatorade, FritoLay, Quaker, and Starbucks across major online retailers (Amazon, Walmart, Instacart, GoPuff etc.) by experimenting with new design tactics, pioneering omni-channel marketing approaches, and redefining how beloved CPG brands thrive in the emergent era of e-Grocery.
NY, NY
2019-2023
Center for Urban Pedagogy:
Design Fellow, Public Access Design
Human-Centered Design Information Design Service Design Research
Selected for Public Access Design, a professional development program focused on participatory design methods to make complex urban issues more accessible. Collaborated with NYC Dept. of Cultural Affairs, Surveillance Technology Oversight Project, and youth community members to co-design an effective visual guide through visually compelling and user-friendly information design.
NY, NY
2022-2023
Vanderbilt Home
Branding Packaging Graphic Design Web Design Digital Marketing
Developed brand identities and packaging systems from concept to production for products sold at global retailers like TJMaxx Group, Burlington, Bed Bath & Beyond, The Home Depot, and Black+Decker that balanced brand storytelling with retail compliance, ensuring market differentiation and consumer appeal.
NY, NY
2019-2023
Freelance Work
Communication Design Illustration Community Design Social Design
As a UX/UI Designer at Creative Solutions Co., I was responsible for designing intuitive and seamless user experiences for web and mobile platforms. My role involved collaborating with cross-functional teams to translate complex design challenges into elegant, user-centric solutions.
NY, NY
2019-2023
EDUCATION
Master of Fine Arts in Social Innovation Design
School of Visual Arts
New York, NY
2023 - 2025
Communication Design Certification
University of the Arts London: Central Saint Martins
London, UK
2017
Bachelor of Fine Arts in Emerging Media + Design
University of Central Florida
Orlando, FL
2012 - 2016
CRITICAL DESIGN PRACTICES
Human-Centered Design
Systems Thinking ; Futures Design ; Synthesis + Insight Generation ; Data Humanism ; Data Visualization ; Participatory Research ; Disruptive Design Methods
Communication Design
Speculative Design
Visual Communication ; Information Design ; Art Direction, Brand Design + Development ; Prompt Design ; Design Strategy ; Trend Analysis ; Omni-channel Communication ; Content Design
Experience Design
User Research ; Customer Experience Design ; Design Ethnography ; Service Blueprinting ; Systems Mapping ; ; Prototyping + Usability Testing ; Journey Mapping ; Landscape Analysis