Flamin' Hot™ Rollbacks
Led the art direction and design for PepsiCo's Flamin' Hot Rollbacks integrated digital campaign, spanning Walmart.com placements, offsite display advertising, and search ads. The campaign unified multiple PepsiCo snack brands while driving value messaging through Walmart's rollback pricing program.
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02
Research & Discovery
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Analyzed Walmart's creative certification requirements for both onsite and offsite advertising
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Reviewed technical specifications across all placements:
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Onsite banners (Desktop, Mobile, App)
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Offsite display ads (Various IAB sizes)
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Search advertising units
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Studied brand guidelines for PepsiCo brands and Walmart
03
Design Strategy
Developed a unified creative approach that:
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Uses dramatic fire imagery to emphasize "Flamin' Hot" proposition
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Creates visual harmony between multiple PepsiCo brands
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Ensures product visibility and messaging hierarchy
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Adapts seamlessly across platforms
Design Evolution & Iteration: ​
01
Challenge
Create a visually striking campaign that:
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Maintains brand consistency across PepsiCo's Flamin' Hot portfolio (Cheetos, Doritos)
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Adheres to Walmart's strict creative guidelines and technical specifications
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Effectively communicates the value proposition of rollback pricing
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Stands out in Walmart's digital ecosystem while feeling native to the platform