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Starbucks™ Digital Campaigns
eCommerce launch of Starbucks™ Ready-to-Drink product line, through a cohesive creative campaign across major online platforms in a newly emerging digital-first retail environment.​
Process
Emergent Design
Provided consumers with a sense of comfort and convenience, aligning with evolving digital habits in a remote-first era.
Cohesive Brand Presence
Developed multi-platform content to ensure a seamless brand experience across the online retail ecosystem.
Digital-first Mentality
The campaign successfully enhanced product visibility and optimized digital shelf presence in the competitive ready-to-drink market.
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